A study conducted by the privacy-focused DuckDuckGo contends that Google is still personalizing the search results of its users even when they’ve gone incognito, and even when they’re not logged into any Google accounts. Proponents of incognito browsing, and of internet privacy in general should take note this week of claims leveled at Google by rival search engine DuckDuckGo.

However, downloads and bookmarks will be saved. Now you can browse privately, and other people who use this device won’t see your activity. When you launch an incognito tab in Google Chrome, you are greeted with the following message: The idea behind incognito browsing is to browse the web without having to worry about being tracked or your browsing history being logged. Although, in part, Google uses this data to enable it to provide a convenient and personalized service, many people view it as an invasion of privacy. Many users attempt to circumvent this by using incognito mode, or other types of private browsing as a way to avoid being tracked online. It’s generally well known that Google likes to track and collect hordes of information from its users, including their search history, location data, browsing history, purchase history, and more.

Duckduckgo incognito